Drag Toyota BMW as Most Popular Brands
Toyota experienced a spell that not only have an impact on sales. It also lowered fallen as the most popular brand, this time the throne was taken by BMW. Thus results of research on the world research company, Millward Brown, based at New York, United States.
Peter Walshe, Global Brand Director Millward Brown, said that Toyota is continuing misadventures recent months. "But Toyota is a strong brand and is struggling back up the state with a communications campaign. From our experience, almost all strong brands will get through the crisis well," Walshe said as quoted by Autoevolution, Wednesday (04/28/2010).
followed by the Porsche fell 31 percent to 12 billion U.S. dollars.
From the result, the value of the BMW brand was down 9 percent compared to the year 2009 amounted to 21.8 billion U.S. dollars. However, Toyota's more severe, a significant drop reached 27 percent below the 21.8 billion U.S. dollars.
There are two brands that were able to increase brand value, ie, Ford and Volkswagen (VW). Ford managed to boost brand value of various investments and technological innovation, such as Sync, emissions control, and media use of social networking on the Internet for the media campaign. The value of the original brand of the United States increased 19 percent to 7 billion U.S. dollars. But the number was still less than BMW.
Meanwhile, the VW brand with the biggest jump, 20 percent, or to just under seven billion dollars, while Audi's rose to 3.6 billion U.S. dollars.
"Both brands above spelled out as a trusted brand in terms of luxury, global distribution, engineering from Germany, and more affordable than the BMW or Mercedes-Benz," continued the Millward Brown.
Mercedes-Benz brand value has decreased 11 percent to 13.7 billion U.S. dollars,
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