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Joint venture of General Motors and SAIC Launches New Brand in China

American car manufacturer, General Motors (GM), and its local partner in China, SAIC Wuling, last weekend launched a new brand in the country that the Bamboo Curtain, Baojun. Brands that have a meaning that valuable horses will concentrate to produce passenger cars.

"The launch of this Baojun is part of the strategy (produce) a multi brand from General Motors in China," said Kevin Wale, GM's Group Managing Director in China, as reported by, Monday (19 / 7).

But until now there is no detailed information on particulars of the passenger car to be produced at an early stage. To be sure, the car will be produced and help the Pan Asia Technical Automotive Center, R & D and SAIC GM Wuling in Shanghai.

"Baojun positioned as a reliable partner with high image confident, smart, and strong," said Shen Yang, General Manager of SAIC-GM Wuling.

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